With paddle boarding (SUP) increasing popularity every season it’s a difficult market to stand out above the rest! Yet there is a paddle board company that is starting to do just that! We’ve all heard of BluWave or SUPLove…those names are big here Ontario. The problem with those boards (not that it’s a big problem per say) is that they can be hard to transport. You need a vehicle in order to carry them to and from your campground or have someone else drive you. This is where whaSUP stands out above the rest. There boards are inflatable and portable! Don’t believe me? This is their paddle board…

And this is their paddle board folded up….

Yup that’s it! It’s folds into a backpack the size of my Eureka Dry Pack! Inside that backpack is your SUP board, your paddle, your leash, the pump, and a guage. For those who travel by Parkbus to the Provincial Parks…this is your answer to how to transport something like this up…this will fit easily under the bus! Live in downtown Toronto but can’t take your SUP board onto the subway to get down to the lake? Just throw this on your back and away you go.

Don’t get me wrong…I don’t work for the company…but I know an ingenius product when I see it and I want to share it with you! I’m looking forward to testing one this summer! In case you’re interested…the price point is about half compared to other companies. They are only $750 for the model that I showed you…which is a show special right now and it includes the taxes. Plus you get everything I told you about! If you are still set on getting a regular hard SUP board they also carry ROGUE paddle boards!

Next week I’ll be chatting more with Scott and Peter from whaSUP about their product while at the Outdoor Adventure Show! If you want to find out more about them visit their website: www.whasup.ca, follow them on Twitter: @whasupboards, or check them out on Facebook: www.facebook.com/whasupboards.